ROI & ROAS Calculator

Calculate Return on Investment (ROI) and Return on Ad Spend (ROAS) for your campaigns

Calculate Return on Investment

ROI = ((Revenue - Investment) ÷ Investment) × 100

Understanding ROI vs ROAS

ROI (Return on Investment)

• Measures overall profitability

• Includes ALL costs (ads, operations, etc.)

• Shows net profit as percentage

• Good for overall business health

Target: 15-30% minimum

ROAS (Return on Ad Spend)

• Measures ad effectiveness only

• Revenue generated per ad dollar

• Shows gross revenue ratio

• Good for campaign optimization

Target: 3:1 to 4:1 typical

Industry ROAS Benchmarks

E-commerce

4:1

Average ROAS

SaaS

3:1

Average ROAS

Retail

2.5:1

Average ROAS

B2B

5:1

Average ROAS

Travel

3.5:1

Average ROAS

Healthcare

3.2:1

Average ROAS

Education

2.8:1

Average ROAS

Real Estate

4.5:1

Average ROAS

Platform ROAS Benchmarks

Average Return on Ad Spend by advertising platform (2025 data)

🔍

Google Ads

2.3:1

Search Network

👥

Facebook

1.8:1

Social Ads

🎵

TikTok

2.5:1

Video Ads

📦

Amazon

3.8:1

Product Ads

💼

LinkedIn

2.0:1

B2B Ads

Improving Your Returns

Increase ROI:

  • • Reduce operational costs
  • • Improve conversion rates
  • • Increase customer lifetime value
  • • Optimize pricing strategy
  • • Automate processes

Improve ROAS:

  • • Target high-intent audiences
  • • A/B test ad creatives
  • • Optimize landing pages
  • • Use retargeting campaigns
  • • Focus on best-performing channels

Related Resources

ROI Calculation Guide

Complete guide with formulas and examples

Marketing Metrics Comparison

Understanding CPM, CPC, CPA, and more

Industry Benchmarks

Compare your metrics to industry standards

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