Industry averages for CPM, CPC, and CTR across platforms, industries, and regions
Global Avg CPM
$6.45
↑ 8% YoY
Global Avg CPC
$2.32
↑ 5% YoY
Global Avg CTR
1.91%
↓ 2% YoY
Avg Conv. Rate
3.75%
↑ 12% YoY
| Platform | Avg CPM | Avg CPC | Avg CTR | Conv. Rate | Best For |
|---|---|---|---|---|---|
| Google Search | $38.40 | $2.69 | 3.17% | 4.40% | High-intent traffic |
| Google Display | $2.80 | $0.63 | 0.46% | 0.89% | Brand awareness |
| Facebook Ads | $7.19 | $1.72 | 0.90% | 9.21% | Social engagement |
| Instagram Ads | $6.70 | $1.35 | 1.08% | 1.08% | Visual products |
| LinkedIn Ads | $6.59 | $5.26 | 0.44% | 2.35% | B2B marketing |
| YouTube Ads | $9.68 | $3.21 | 0.65% | 1.84% | Video content |
| TikTok Ads | $10.00 | $1.00 | 1.50% | 1.00% | Gen Z audience |
| Twitter Ads | $6.46 | $0.38 | 0.86% | 0.69% | Real-time marketing |