📚 FAQ Center

Learn the fundamentals of digital advertising metrics and get answers to common questions.

Most Popular Questions

What is CPM and how is it calculated?

Learn about Cost per Mille and its importance in advertising campaigns.

CPC vs CPM: Which is better?

Understand when to use each pricing model for your campaigns.

How to improve Click-Through Rate?

Proven strategies to increase your CTR and ad performance.

What are good advertising benchmarks?

Industry averages for CPM, CPC, and CTR across different platforms.

📈CPM Basics
What is CPM?How to calculate CPM?How to optimize CPM?CPM vs other metrics
💰CPC Basics
What is CPC?How to calculate CPC?How to lower CPC?CPC vs CPM comparison
📊CTR Basics
What is CTR?How to calculate CTR?How to improve CTR?CTR benchmarks by platform
🌐Platform Metrics
Google Ads metricsFacebook Ads metricsYouTube Ads metricsLinkedIn Ads metrics
🎯Advanced Topics
Industry benchmarksCampaign optimizationBudget allocation strategiesROI calculation methods
🚀Getting Started
Digital advertising basicsChoosing the right metricsSetting up your first campaignCommon beginner mistakes

Ready to Calculate Your Metrics?

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