AI-Guided CPM Calculator (Free, No Login)

Calculate Cost per Mille (Cost per 1,000 impressions)

Formula:

CPM = (Total Cost ÷ Total Impressions) × 1,000

Calculate Your CPM

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Explore our comprehensive guides to understand CPM strategies and improve your display advertising ROI

What is CPM? Complete Guide →CPM Optimization Strategies →CPM vs CPC, CPA & More →

What is CPM?

CPM (Cost per Mille) is a digital advertising metric that represents the cost of 1,000 ad impressions. "Mille" is Latin for thousand, making CPM literally "cost per thousand." This metric helps advertisers understand how much they're paying to reach 1,000 people with their ads.

How to Calculate CPM?

The CPM formula is straightforward: divide your total advertising cost by the total number of impressions, then multiply by 1,000. For example, if you spent $500 on an ad campaign that generated 100,000 impressions, your CPM would be ($500 ÷ 100,000) × 1,000 = $5.00.

Platform Benchmarks

google CPM

$2.80

Default Data

youtube CPM

$9.68

Default Data

facebook CPM

$7.19

Default Data

tiktok CPM

$10.00

Default Data

CPM Optimization Tips

Lower Your CPM:

  • • Improve ad relevance and quality score (learn how)
  • • Target less competitive audiences (see strategies)
  • • Use automatic bidding strategies
  • • Optimize for mobile devices
  • • Test different ad formats

When CPM is Important:

  • • Brand awareness campaigns
  • • Reaching maximum audience
  • • Video advertising campaigns
  • • Display advertising
  • • Social media advertising

📚 Deep Dive into CPM

📖

CPM Complete Guide

Master Cost Per Mille fundamentals and when to use CPM over other pricing models

Learn more →
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CPM Calculation Methods

Advanced formulas, effective CPM, and real-world calculation examples

Explore methods →
🎯

CPM Optimization Guide

Proven strategies to reduce CPM costs and maximize impression value

Optimize now →

❓ Quick Answers

What's a good CPM rate?

Average CPM: Google ($2.80), Facebook ($7.19), YouTube ($9.68), TikTok ($10.00)

View industry benchmarks →

CPM vs CPC: Which to choose?

CPM for awareness campaigns, CPC for direct response

Compare pricing models →

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