CPC Calculator

Calculate Cost per Click for your advertising campaigns

Formula:

CPC = Total Cost ÷ Total Clicks

Calculate Your CPC

What is CPC?

CPC (Cost per Click) is a digital advertising pricing model where advertisers pay each time someone clicks on their ad. It's one of the most common pricing models for search engine marketing and social media advertising, allowing advertisers to pay only when users show interest by clicking.

How to Calculate CPC?

CPC is calculated by dividing the total cost of your advertising campaign by the total number of clicks received. For example, if you spent $1,000 on ads and received 500 clicks, your CPC would be $1,000 ÷ 500 = $2.00 per click.

Platform Benchmarks

google CPC

$2.69

Default Data

youtube CPC

$2.32

Default Data

facebook CPC

$1.72

Default Data

tiktok CPC

$1.00

Default Data

CPC Optimization Tips

Lower Your CPC:

  • • Improve Quality Score with relevant ads
  • • Use long-tail keywords
  • • Optimize landing page experience
  • • Use negative keywords
  • • Test different ad copy variations

When to Focus on CPC:

  • • Direct response campaigns
  • • Lead generation
  • • E-commerce sales
  • • Performance marketing
  • • Conversion-focused campaigns

Related Resources