Calculate Cost per Click for your advertising campaigns
CPC = Total Cost ÷ Total Clicks
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CPC (Cost per Click) is a digital advertising pricing model where advertisers pay each time someone clicks on their ad. It's one of the most common pricing models for search engine marketing and social media advertising, allowing advertisers to pay only when users show interest by clicking.
CPC is calculated by dividing the total cost of your advertising campaign by the total number of clicks received. For example, if you spent $1,000 on ads and received 500 clicks, your CPC would be $1,000 ÷ 500 = $2.00 per click.
$2.69
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$2.32
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$1.72
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$1.00
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Master the fundamentals of Cost Per Click advertising and optimization strategies
Learn more →Advanced formulas, bidding strategies, and real-world calculation examples
Explore methods →20 proven strategies to reduce your cost per click and maximize ROI
Reduce costs →Average CPC varies: Google Ads ($2.69), Facebook ($1.72), LinkedIn ($5.58)
View industry benchmarks →CPC for direct response, CPM for brand awareness
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