Privacy Policy

Welcome to AdCalc ("we", "our", "us"). This Privacy Policy explains how we collect, use, and protect your data when you access our website at adcalc.com (the "Site").

1. What We Collect

1.1 Automatically Collected Data

When you browse our site, we may automatically collect:

• Device & Browser Info: IP address, device type, OS, browser type
• Usage Data: Pages visited, time spent, referring URL
• Analytics: Aggregated metrics via Google Analytics
• Cookies: For saving settings and analytics

We do not collect personally identifiable information (PII) unless you choose to provide it (e.g., contact form - currently not present).

2. How We Use This Data

We use data only to:

• Improve website functionality and performance
• Monitor traffic and detect abuse
• Analyze tool usage (e.g., calculators)
• Ensure security and legal compliance

We do not sell, trade, or share your data with third parties for marketing purposes.

2.1 Legal Basis for Data Processing

We process your data based on the following legal grounds:

• Legitimate Interest: To improve website functionality and user experience
• Consent: For analytics and advertising cookies (you can opt-out anytime)
• Legal Obligation: To comply with applicable laws and regulations

3. Cookies & Tracking

We use the following types of cookies:

Essential Cookies

• Save your language preferences
• Maintain session state
• Duration: Deleted when session ends

Analytics Cookies

• Google Analytics (_ga, _gid) - 2 years
• Plausible Analytics - No cookies used
• Microsoft Clarity - 1 year
• Purpose: Understand site usage and improve user experience

Advertising Cookies

• Google AdSense (if enabled)
• Purpose: Display relevant ads
• Duration: Up to 2 years

How to Manage Cookies

• Browser Settings: [Your Browser] → Settings → Privacy
• Opt-out of Google Ads: https://adssettings.google.com
• Opt-out of Analytics: Install Google Analytics Opt-out Browser Add-on

Blocking cookies may limit some site functionality.

4. Third-Party Services

Our site uses the following analytics and advertising services:

• Google Analytics: Website usage statistics and behavior analysis
• Plausible Analytics: Privacy-focused website analytics
• Microsoft Clarity: User behavior analytics and heatmaps
• Google AdSense (if active): Ad display and personalization
• OpenAI (GPT-4o): Powers our AdBot AI assistant for answering advertising questions

These platforms collect data under their own privacy policies. We do not control or access their internal data. You can review their privacy policies at their respective websites.

5. User Rights

5.1 California Residents (CCPA)

You have the right to:

• Know what data is collected
• Request deletion of your data
• Opt out of the sale of personal data

(We do not sell your data.)

5.2 European Union Users (GDPR)

If you reside in the EU/EEA, you have rights to:

• Access, correct, or delete your data
• Object to or limit data processing

To exercise any rights, contact us at hello@ad-calc.com

5.3 Other Jurisdictions

• UK Residents: Enjoy the same rights under UK GDPR
• Brazil Residents (LGPD): Rights to access, correction, deletion, and data portability
• Canada Residents (PIPEDA): Rights to access and correct personal information

6. Data Retention

We retain aggregated analytics data for internal analysis only. We do not retain any personal user information.

7. Children's Privacy

AdCalc is not intended for children under 13. We do not knowingly collect data from minors. If you believe a child has submitted data, please contact us.

8. Security

We take the following measures to protect your data:

• Use HTTPS encryption for all data transmission
• Regular security audits
• Limited data access permissions
• Follow data minimization principles

Security Incident Response

In the event of a data breach, we commit to notifying affected users via website announcement within 72 hours.

While we take these measures, please note that no online transmission is 100% secure.

9. International Use

This site is operated from the United States. By using it, you consent to data being processed in the U.S., regardless of your location.

10. Policy Updates

We may update this Privacy Policy from time to time. When we make significant changes, we will:

• Display a notice on our homepage (for at least 30 days)
• Update the "Last Updated" date at the top
• May request your consent if the changes involve new data uses

We recommend checking this policy periodically for updates.

11. Contact Us

For privacy-related questions or requests:

• 📧 Email: hello@ad-calc.com
• 🌐 Website: https://adcalc.com
• ⏱️ Response Time: We commit to respond within 5 business days

12. Do Not Track (DNT) Signals

We currently do not respond to browser "Do Not Track" signals. However, you can control tracking by:

• Using private browsing mode
• Disabling cookies in your browser
• Using ad blockers or privacy extensions

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. When visiting external links, please review their privacy policies.