CTR Calculator

Calculate Click-Through Rate for your advertising campaigns

Formula:

CTR = (Total Clicks ÷ Total Impressions) × 100

Calculate Your CTR

What is CTR?

CTR (Click-Through Rate) is a metric that measures the percentage of people who click on your ad after seeing it. It's calculated by dividing the number of clicks by the number of impressions and multiplying by 100. CTR is a key indicator of how relevant and compelling your ads are to your audience.

How to Calculate CTR?

To calculate CTR, divide the number of clicks by the number of impressions, then multiply by 100 to get a percentage. For example, if your ad received 250 clicks from 10,000 impressions, your CTR would be (250 ÷ 10,000) × 100 = 2.5%.

Platform Benchmarks

google CTR

3.17%

Default Data

youtube CTR

0.65%

Default Data

facebook CTR

0.90%

Default Data

tiktok CTR

1.20%

Default Data

CTR Optimization Tips

Improve Your CTR:

  • • Write compelling ad headlines
  • • Use strong call-to-action phrases
  • • Include relevant keywords in ad copy
  • • Test different ad variations
  • • Use ad extensions when available

Why CTR Matters:

  • • Indicates ad relevance and quality
  • • Affects Quality Score in Google Ads
  • • Influences ad costs and rankings
  • • Measures audience engagement
  • • Helps optimize campaign performance

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