Data Sources & Transparency

Learn how we collect, verify, and update advertising industry benchmark data

How We Collect Data

AI Aggregation Analysis

We use advanced AI technology to aggregate and analyze the latest advertising industry data from multiple authoritative sources, including official platform reports and data published by industry research organizations.

Multi-Source Verification

Each data point is cross-verified by at least two independent sources to ensure accuracy and reliability. We label the confidence level of each data point.

Main Data Sources

Official Platform Data

  • • Google Ads Official Benchmark Reports
  • • Facebook Business Industry Insights
  • • LinkedIn Marketing Solutions Data
  • • YouTube Ads Performance Reports

Industry Research Organizations

  • • WordStream Industry Benchmark Studies
  • • AdEspresso Ad Cost Reports
  • • HubSpot Marketing Statistics
  • • eMarketer Digital Advertising Forecasts

Update Frequency

Smart Update Mechanism

Our system regularly checks and updates data to ensure you see the latest information:

  • Real-time Query: When you click the "Update" button, the system immediately fetches the latest data
  • 24-hour Cache: To provide fast response and control costs, data is cached for 24 hours
  • Fallback Protection: If unable to fetch the latest data, historical averages are displayed with clear labeling

Data Accuracy Notice

Important Notice

  • • The displayed data represents industry averages; actual costs vary based on multiple factors
  • • Influencing factors include: industry type, target audience, geographic location, competition level, ad quality, etc.
  • • We recommend using this data as a reference benchmark rather than precise predictions
  • • For specific advertising campaigns, please consult professional digital marketing advisors

Transparency Commitment

We are committed to providing transparent and reliable data services. Each data point displays:

  • Specific values and units
  • Data time range
  • Data source description
  • Last update time
  • Confidence rating (if applicable)
  • Regional variations (if applicable)

If you have any questions about the data or find inaccuracies, please contact us through the contact information at the bottom of the page.

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